Sendhil Mullainathan Explains How to Generate an Idea a Minute | People I (Mostly) Admire | Ep 38

Freakonomics Radio Network · 2023-01-23

A practical discussion of how scarcity shapes thinking and how to notice others’ ideas to innovate.

Behavioral economicsBehavioralPodcast episodeattentionbehavioral economicsbounded rationalityhuman intelligenceidea generationincentivesSteve LevittSendhil Mullainathan

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